Binaisha Haria is a British born marketing and digital media graduate from the University of Wollongong, currently based in Australia. Her major in communications and media studies, with a major in digital media and communications and a minor in marketing communications and advertising lead her to combine the field of marketing, media arts and communications. In her creative works, she works experiments with a variety of different mediums and media styles to create works that offer a window into the changing world of technology and marketing. Her media artworks explore elements of sound, video, and photography, incorporating these into the marketing world. Her works look to educate people on the changing technological world through various projects ranging from podcasts, marketing and research reports and media arts.
Her multifaceted and unique approach to marketing stems through the exploration of changing media styles, thus allowing her work to explore the aspects of social and guerrilla marketing, which include elements of the unexpected, drastic, action, desire and attention. Binaisha’s inspiration to bridge together media arts and marketing comes from the McCann Advertising Agency, who utilise creative ambition, innovation and various mediums to produce memorable content for their clients. Central to this is the relationship between society and subjectivity, through the influence of changing technologies.
In the future, Binaisha wishes to contribute to the emerging field of marketing in the digital world. Using her skills to influence society and the way they view and work with emerging technologies.
Binaisha is a hard working individual, who is capable of working independently as well as in a group or team to fulfil tasks. She enjoy being challenged and can work well under pressure. Furthermore she also enjoy learning new things and is a extremely fast learner.
2017 Bachelor of Communications and Media Studies From The University of Wollongong
2017 MEDA301 Media Arts Workshop at The University of Wollongong
2017 Silent Art Auction at The University of Wollongong
2016 MEDA201 Time, Space & Data at The University of Wollongong
2010 Bronze Duke of Edinburgh
Harrow Young Musicians Performance at The Royal Albert Hall
Harrow Young Musicians Music Tour to Belgium and Luxembourg
Level 1 Sports Leadership Award
The Salvation Army, Red Shield Appeal